If there is a word we can associate with creating new products online, it has to be "specialization." In a heavy competitive market, it's the one word that can set you apart from everyone else out there. However, before I go into deep detail, you need a little background.
Before we reached the 21st century, things were easy. You didn't find a hyped up landing page everywhere you turned about someone's product being the best out there. In fact, you didn't really see this at all except for rare occasions. So when you were able to actually find the information, you just went ahead and made a purchase.
Eventually, information surfaced on how you could create and market information products online. This was a changing of the times and whoever wrote that eBook is sitting pretty on a beach somewhere in the Caribbean. When they first came out there was loads of information all packed into one digital book. It wasn't odd to see hundreds of pages all rolled into one price.
Once this market became too competitive, creators started offering products through what is now called "niche marketing." It allowed individuals to get away from informational products, and focus more on individual topics. For example many people may have started a site about baseball bats, but "niche marketers" would start one for "youth baseball bats."
Even after everyone was breaking away from one another, the competition started to be too much. However, you can still focus in on specific niches, but they are starting to dry up too quickly for everyone's liking. This brings us to the Specialization Age and how important it is to use this technique today. It all revolves around creating small 7-15 page reports on precise topics.
The truth of the matter is most people don't want to spend the time to read through hundreds of pages. Even those who are interested in the topic will tell you the same thing. What it comes down to is it's just mentally draining and hard to focus after awhile. However, with a short report that is all facts and no fluff, you'll find yourself enjoying every minute.
If you're looking for some of the informational topics that are untapped, then you have to think about creating small reports. Here are a few example topics.
* 17 Ways to Find New Affiliates Using Google.com
* How to Walk Off 7 Pounds in 7 Days
* 3 Ways to Get Your Next Vacation Free Of Charge
* The 15-Minute Guide to Stalling a Divorce
* Top 7 Ideas for Starting a Home school Support Group
When you look at a money standpoint, it's important to understand that more people will buy something that costs less. This especially holds true if the report has just as good or better information on the topic. You can sell them for $10, $100 or anywhere in between. It just depends on how demanding consumers are to get your product. There are so many benefits to this we won't be able to list them all.
1. You can write up a report in as little as one day.
2. Your profit per page is ridiculous.
3. These are easier to write.
4. You have an endless supply of topics.
5. You can keep selling reports to the same customer.
6. You can bundle reports to get more sales.
7. You can benefit from the new hot topic of the day, write a report, and sell it.
8. When consumers see success from their reports, they'll be more apt to buy more.
9. Affordability will reach almost every financial situation out there.
We've spent years creating small reports for thousands of people across the globe. Thanks to this innovation my wife and I bring in over $15,000 a month. Yes, that's profit and from just one site!
Sometimes you just need to experience it to understand that it's possible. Recently an email came through from one of our clients who couldn't thank us enough for the benefits our information brought him. He said in his first small report, he sold 420 copies in the first month.
In the end, the Specialization Age is here. We don't know for how long, but if you just put together a small report and start selling it, you will see results. However, if things don't go well in the beginning, we can always help you along the way.
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