Saturday, September 5, 2009

Can I Really Make Money Taking Surveys?

Sure you can.Or maybe you can. Or, maybe it should be said, sure, some people can.

But you won't know if you don't try. And there is very little risk or downside in trying. As long as you are trying with the right sites.

But before you go get your credit card out to fork over $39.95 to some site offering you a list of guarantees paid surveys. Stop. That's not the way to do it.

Here is the deal with surveys. The real ones are market researchers looking for insights, purchasing behaviors and intentions from consumers. They are not trying to sell you something. They are trying to learn things about products and services, so that the next time you go to a store that marketer is marketing it smartly.

They don't want your credit card number. Again, not trying to sell you anything, just "picking your brain" and compensating you for your time spent. And they don't want you to pick "Coke or Pepsi for a $500 gift card!" Those are offers dressed up like surveys hoping to rope you, and many others in your shoes, in.

And they don't want to pay your mortgage or pay for you to live a lavish life. Sure we all have opinions that matter, but let's get real, survey companies are not going to pay each individual "$3,000 a month" for doing surveys. If they were, everyone would do surveys. They want to compensate you for your time. Some do this more fairly or more generously than others.

So why should you try? Well, surveys are all about demographics. One survey company may specialize in Information Technology products. Another may specialize in baby products. And yet another in cars and automotive. Each of them is going to clearly want to talk to different kids of people. After all, people conducting a survey on diapers really have no need for the opinions of the single, childless IT person. But the next week, they might be doing something where they need to talk to people who make IT decisions for companies with 500 employees or more, and then that mom with a baby probably isn't going to be the best fit either.

That is why it makes sense to sign up for as many good, legitimate survey sites as you can.

Sure it takes time. But this isn't a race. There is no prize for signing up for 100 sites in a week (trust me, I did it and had nothing to show for it expect sore fingers). And then see what happens. If you happen to have demographics that are desirable to the marketers and researchers, great. Lucky you. And if you don't. Well, hopefully you heeded this advice and didn't spend
1. Any money or
2. Too much time signing up.

And you move on.

http://tinyurl.com/n6u8w4


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