ClickBank Sales Pages - The Secrets

Getting a product into ClickBank is easy as pie; getting it to sell is an entirely different matter. Sure, the more big affiliates you have promoting it, the better off you are. But the simple fact is that if any of the any of the big super-affiliates promote your product they will likely only do that via email marketing and only during the first week of its launch. And they won't come to you, you would need to recruit them months ahead of your official launch.

The fact is, that after the first week or two following a product launch, the products which maintain a position on the first page or two in their ClickBank categories all have tremendous sales pages. After the product launch (assuming you get some big affiliates in for that) you will be depending on smaller affiliates who have set up pre-sell pages and have good organic rankings in the SERPs or those who do PPC to promote your product to generate most of your sales.

You can look at the "referred" percentage in the ClickBank marketplace if you are logged in to your account to see that the best ClickBank products rely on 70-85% of their sales to come from affiliates. For this to happen, you must have a strong sales page that converts well.

The very best thing to do to get an education as to what constitutes a great sales page is to simply troll the top 50 listings in the ClickBank category of interest to you. I do this all the time to get ideas for my own sales pages.

Here are some things I have found. The great sales pages all have good testimonials. The gurus get many of their JV partners for their product launch to provide them with testimonials. This is a good way to get testimonials prior to your launch.

Many good sales pages are including embedded video in their sales page. Telling through words can work, but showing through video is a powerful tool. Having a powerful headline is vital. Your header and opening few lines must give visitors a compelling reason to stay for more than a few seconds.

Another thing is to sell the benefits of the product and not the product itself. It's not what the product is, it's how the product will solve a problem for the buyer that matters. There is a distinction there--and important one.