How to Effectively Promote Affiliate Products On your Blog

Having a blog is a great way to effectively promote affiliate products and be making regular income monthly. This is because a blog gives you the opportunity to show your expertise on your subject, and build loyal readership, who will easily buy the products they need through your affiliate links.

And talking about been an affiliate marketer using your blog, there are different strategies you can use to continually promote different products and making money, which I want to treat here.

But before I go on, let me point out a very important fact about making success of affiliate marking business, which many marketers I’ve seen don’t heed to, and so never make any affiliate commission through their blogs.

You must choose affiliate products that are relevant to your blog’s subject to promote. And your blog should be focused on a particular subject, and not on general topics for search engines to easily find it, as well as for your visitors to quickly see you as an expert in an area.

In fact, this is the biggest advantage of blogging. As you build up your blog, you are increasing the perception your visitors and readers are having about your expertise, and because people are more relaxed relating with experts, it becomes easy for them to follow your recommendation on a product, and use your affiliate link to buy it.

Having established that very important fact about achieving success in making money with your blog promoting affiliate products, I will now move on to discuss the how to effectively promote your affiliate products on your blog.

There are different strategies or ways by which you can expose your affiliate products to visitors to your blog and get them placing order. These include:

Displaying the Product’s Banner

You can obtain a banner ad from the owners of the product you desire to promote to use in promoting it. Most product owners usually have professionally designed, attractive banners of different formats, designs, and sizes you can place on your site when you sign up with them.

All you need to do to get a banner to show on your blog is to copy the banner’s code, which will contain your affiliate ID and paste it where you want it to appear on your blog.

When visitors to your blog click on it, they are taken to the landing page of the product, and if they bought the product, you make some money as commission.

Displaying the Product’s Text Link

A text link is a promotional material like banners, containing your affiliate ID and through which your visitors will be taken to the landing page of the product when they click on it. The major difference between text links and banner links is that ad messages in text links are in form of texts or wordings; while in banner links the ad message is in form of graphics.

Comparing the effectiveness of the two, text links are generally believed to be better in compelling someone to click on the ad. Although I haven’t personally done an extensive test on this, however, from close observation I have received more clicks on my text links than banners, and I think this belief is right.

The reason why people would click on text links more than banners is that people usually associate banners to advertising, so when they see banners, their minds immediately turn up a picture of somebody trying to sell something to them, and since they don’t usually love to part with their money, they may resist the temptation of clicking the ad.

But in the case of text ads, since the message is in wordings, they appear as information, rather than adverts. And because people usually love to have information, they will likely click on it.

However, this does not mean you should only use text ads on your blog or site, no; you can use the two skillfully at different locations without appearing desperate to get the visitor’s clicks. Also, you can test which one works better for your blog and probably stick to it.

Before I go to the next strategy, again let me point out another thing that could strongly affect the success of your affiliate marketing on your blog.

Don’t crowd your blog with adverts. A lot of newbies usually fall into this error, I was too when I was starting out hunting for genuine money on the Internet. The wrong thinking is that if visitors are hit everywhere they turn to on the blog then they will surely click on one.

Like I said before, this is a thinking that has been proved to be wrong. People primarily visit blogs for the articles to get information. When they find good information on your blog, they will stay longer, and relaxed. They would therefore be in a good mood to buy something.

By rushing them with adverts as they log into your blog, instead of contents, only unsettles their minds, making them want to get out fast.

If you have several products you are promoting, instead of displaying all their banners and text ads on your blog, you can put many of them in a page you can title “Recommended Resources”, with a link from the side bar. Your visitors will see this link and some will click on it to see the product there. They will have already known that the products are for sale, and so would be more likely to buy them, without feeling someone was goading them to buy.

Using Links in Articles and Comment Posts

This is probably the most effective way of promoting affiliate products on your blog. It involves writing a very good article with lots of information the reader can use and then citing the product you are promoting as a solution to a highlighted problem, which the reader may consider using. You will put the link to the product at the appropriate place in the article.

But mind you, the article must highlight a problem or need, and the product you are promoting must be a possible solution to the problem. In this way, the reader will be grateful for the information and for showing him or her a way out, and they will more than likely click on the link, and the chance of making order for the product is also high.